gilian schrofer
ontwerper | creatief partner

Designer Gilian Schrofer is Concern’s co-founder, partner and creative director. He is perhaps best known for setting up the design bureau Concrete. But before that he was also a cook, pastry chef and furniture-maker. Schrofer is the personification of Concern’s multidisciplinary approach and a great lover all trades and crafts. If it was up to him, a designer would always smell of sawdust.

Together with partner Cindy Bosma, Schrofer developed Concern into a network organization that brings together different disciplines who can work together in inspiring ways to come up with the best results. While the group may change from project to project, they are bound by a common method of digging deep into a client’s DNA.

Schrofer is driven by a passion for creating spaces that improve how people live, work, eat, heal and function. That’s why he focuses on areas that make a difference: healthcare, education, public spaces, exhibitions and museums. He is also an educator who wants to teach—and learn from—younger people. After all, it’s all in the process.

cindy bosma

zakelijk partner

Cindy Bosma is partner, co-founder and the business brain behind Concern. She makes room for creativity by overseeing an ideal surroundings for the birth of brilliant ideas. This makes for a great work environment. But since the bottom line must also be met, she directs the creativity in a way that also ensures Concern’s consistent growth and development as a business.

And she does more… Within Concern, Bosma is the guardian of the rational. While applied design may be about nice things, it’s also about explaining what the exact choices behind a design were - and motivating the translation of a client’s DNA into the final product.

 

 

 

 

 

joost alferink
design consultant

Joost Alferink is a writer, creative entrepreneur, sparring partner and designer. And more. But mostly he is a free thinker. Alferink helps clients in finding their brand’s true identity and then translating that into concrete projects. Large and complex projects are approached with a serious lightness, smaller jobs with meticulous attention.

Alferink considers design as just one of the many phases that goes into every assignment. He is also a conversation partner who uncovers the secret behind any brand, project or problem and then uses that to find the best and most innovative answer.

Alferink walks the balance between madman and rationalist—both of whom are found in this one man. He does however tame the madman enough to come within a client’s basic wishes. And another interesting detail: Alferink always meets his deadlines.

 

 

annelous rosenstok

senior architect

After a career in large-scale design projects, architect Annelous Rosenstok was ready for more intimate and direct relationships with her clients. And she found this as an interior architect with Concern. With over 20 years experience, Rosenstok is equal parts technical as she is conceptual.

Rosenstok’s vision is most apparent in her belief that a good design can only come from the grace of careful process and the choosing of detailing and materials—without ever losing touch with the ‘big picture’.

She prefers to work on a ‘total concept’ where all the details are worked out. If it was up to her, Rosenstok would even choose the coffee mugs and letterheads. The same reasoning goes behind her careful search for personal and characteristic detailing that fits seamlessly with the client’s wishes. Concern’s multidisciplinary approach makes this entirely possible.

Sustainability also plays an important role in Rosenstok’s work. But her definition embraces more than just making a responsible use of materials and energy. Most importantly, an interior must make an obvious contribution to the happiness and well-being of everyone who uses it.

 

 

 

vincent beekman
projectmanager

Project manager Vincent Beekman makes sure that all of Concern’s design assignments are finished on time and within budget. But much more importantly, he makes sure that Concern’s multidisciplinary teams properly translate a client’s values and wishes into the end result.

 

 

elsa geurtzen
design manager

As design manager at Concern, Elsa Geurtzen loves it when a design works on all fronts. Her definition of quality embraces much more than just the traditional design search for symmetry.

For every project, Geurtzen seeks the best solution. It may not always be the most obvious choice, but it does have to fulfill a form of logic on all fronts. This fits nicely with Concern’s multidisciplinary approach which makes the search for possibilities extra inspiring.

koert broekman
senior designer

Koert Broekman is rock guitarist, thinker and respected martial artist. And at Concern, he is an experienced all-round designer. Broekman makes interiors with a wholly unique identity that are always functional and fit seamlessly with the client’s established culture. Aesthetics instead of gloss. Method over style.

While Broekman always begins with a central idea, he is also passionate about trades and craft. His knowledge of materials and production techniques are the basis by which the whole design process is steered. His craftsmanship is also expressed through his sophisticated artist impressions, which give a clear insight into the ideas behind the designs. In this way Broekman allows clients to see a new world before it is even built.

Broekman is always curious about the new. Staying clear of bias, his designs are always born from a well-considered concept where the true question behind the assignment is central.

 

  

ernestien idenburg
manager operations

ido vunderink
kunstenaar

Vunderink works for Concern as an artist who provides valuable input to a variety of projects. As an artist, he constantly explores the relationships between colours, lines and image formation. In his work for Concern, Vunderink also applies a method whereby he continuously searches for clear and logical solutions that will meet the requirements of our clients.

Vunderink has this to say about combining artistry and working at Concern: “I’m working as a visual artist under the wing of my great love, the mother of art forms. What more could I want?”

marieke van de ridder
graphic designer

Van de Ridder seeks and finds new opportunities in everything she does. She is led by a strong intuition and an eye for both detail and the beauty in the ordinary. Van de Ridder is very passionate and draws her inspiration from whatever disciplines surrounded her. This becomes evident in her love of photography and graphic design, two aspects that converge in her daily tasks.

Marieke’s work at Concern involves making contribution to a range of projects and managing the images and text found on www.concern.nu. 

 

 

steef pootjes
junior architect

Junior architect Steef Pootjes believes that interior design is very much more than just putting up some wallpaper, applying a layer of paint and placing some furnishings. For Pootjes, it's all about an interior in dialogue with the surrounding and it's users. An interior can be an independent layer within the building, or it can fuse with the surrounding architecture.  An interior can seek confrontation, contrast or the denial of one’s surroundings. But it can also be a place to come to rest - a place of refuge.

 

 

 

 

 

 

 

anne brouwer
senior designer

Anne Brouwer was educated as a product designer, but ended up in exhibition design after university. In this field he worked for nine years creating conceptual environments and experiences.

His main goals are story-driven design and a close relationship with the client. Stories do not always have to be visible in the end result but can be very valuable during the creation process. He loves to investigate and
customize an interior specifically with and for a client. Next to visualizing ideas or words into 3D an important task of a designer is to find these and give real meaning. Interior should give logical feedback to its function for all senses.

 

 

 

nick lynch
office manager

 

 

 

 

 

 

pascal vlaar
architectural draughtsman | designer

 

 

 

 

bart kloes
architectural draughtsman

After completing his trainging in constuction at the HTS in Amsterdam with a Minor in Interior Architecture, Kloes joins Concern as an Architectural Draughtsman. For Kloes, the challenge is allowing technical beauty to be seen in the smallest details.