As a Concern design agency initiative, a digital interior cruise has been designed in collaboration with four (Hogeschool van Amsterdam) students.
This cruise, also made possible by Canal Company, has been made interactive through the use of 25 different QR-codes fixed to the walls of the Herengracht and the related mobile application developed by Waag society/7scenes. The QR-codes have been pasted to the banks of the Herengracht in a guerrilla-like method and we hope that they become a permanent fixture.

During this Herengracht interior cruise, stories from the past as well as the present are fused to create a unique experience. Many different stories and interior styles can be found on Amsterdam’s Herengracht.

The fact that this is the first mobile tour on water makes this experience extra special.

Gilian Schrofer | Marieke van de Ridder